Quick answer
Still photos create the first impression and lead image that drives clicks, while a 360 tour lets buyers explore the entire property — the strongest listings use both together.
Key Takeaways
- Photos drive the initial click on portals
- 360 tours hold attention and pre-qualify buyers
- Tours show layout and flow photos can’t convey
- Use both for the strongest listing performance
- HDR Photo and PhotoEdit handle the imagery
Better together
A 360 tour works hardest alongside professional photography. Book them together and your marketing stays consistent, with one visit, one workflow and a faster launch.
Frequently asked questions
No — portals still need strong still images as the lead. A tour complements photos by letting buyers explore beyond the chosen shots.