Quick answer
360 photo tours are quicker and cheaper to create with any 360 camera, while Matterport produces a measured 3D dollhouse model using specialist hardware — 360 tours win for everyday listings, Matterport for premium or commercial spaces.
Key Takeaways
- 360 tours: any 360 camera, low cost, fast turnaround
- Matterport: dollhouse 3D model and measurements
- 360 tours suit everyday sales and lettings
- Matterport suits premium, commercial or as-built records
- Both can embed on portals and your website
Match the format to the property
For the bulk of day-to-day sales and lettings, a 360 photo tour delivers the better return. Reserve Matterport for flagship homes, commercial floorplates and projects that need measured as-built data.
Frequently asked questions
Not necessarily — it depends on the property. Matterport gives a 3D model and measurements but costs more and takes longer. 360 tours are faster and cheaper for most listings.